Lana
Del Rey, one of the biggest names in music, will be the face and
voice of H&M this fall. Lana will star in a print campaign shot
by Inez van Lamsweerde and Vinoodh Matadin, as well as a full-length
film of Lana singing a cover of “Blue Velvet”, shot by director
Johan Renck. Lana became an instant worldwide star earlier this year
with her single "Video Games” taken from the multimillion
selling album "Born to Die", and is known globally for her
distinctive personal style. For the print campaign, Lana wears the
best of H&M’s fashion for Fall, from a pink angora blend
sweater to printed leggings, a tweed biker jacket and a tweed
figure-hugging faux leather trimmed dress. The film is a
fully-plotted music video starring Lana as she sings “Blue Velvet”,
which will be available to see in its entirety
at hm.com from September
20, with edited versions used as a TV campaign. Lana will also
star in a second print campaign later in the season, featuring the
best of winter fashion. These images will appear in October, both in
print and also in-store.
